Have you considered how many business people play golf?
54% of business professionals see Golf as “The sport of business” and 25% of business decision makers play golf. [Source www.mgtopen.com]
But how do you get profile with them – affordably? After all sponsoring an established golfing professional costs hundreds of thousands – hundreds of millions if you’re Tiger Woods or Rory McIlroy. [Rory signed a contract for an estimated $247M last year]
But what if you can get a budding star early? Someone who is enthusiastic and would be grateful for a much smaller sum? Someone who has potential for national coverage, and who while they build their name will be playing in golf courses all around the country and meeting large numbers of business people playing golf at their local clubs. Maybe rather better than someone the crowd only sees at a distance?
Is finding new opportunities important to you at the moment? Or do you already have enough customers? In which case maybe your challenge is deepening relationships with your existing customers.
Building deeper relationships is your goal, why arrange a golf day for your customers. And invite them to meet the young future star you’re sponsoring?
I suspect you can guess where this is leading. Elliot can help you – economically! Elliot can wear your brand around golf clubs, can have some of your brochures available for anyone who’s interested, he can mention you, he can blog about you, he can tweet about you. He can do all those sort of things. Just speak to him. And he can facilitate golf days for you. Naturally Elliot has good contacts at the golf clubs, He can help with the organisation. All you need to do is book him and get your contacts along. The rest can be arranged in conjunction with you.
Now having explained what Elliot can do for you, you probably want to know a bit about him.
‘My name is Elliot Bradley and I’m embarking on a career as a professional golfer. A tournament player, not a teaching club professional. I got into golf simply as the result of a brainwave of my father’s just over five years ago. He thought that if he bought me golf club membership for my 14th birthday, it would distract me from the temptations of sitting indoors watching TV and playing computer games.
Little did he realise the blue touch paper he was lighting! I rapidly became a totally dedicated golfer, and gave up conventional qualifications and careers to pursue my vocation! That isn’t quite true – I did get 12 GCSE’s at C or above before turning to Golf training. I managed to find a sixth form course that enabled me to achieve an National Diploma in Sports and Exercise Science (Specialising in Golf) and then at Plymouth University completed a Foundation Degree in Tournament Golf from Tournament Golf College – the leading school for professional players in the UK.
In Summer 2011 I shot the course record at Carswell (Gross 66, 6 under) and won Bowood junior open championship (Gross 69), Kirtlington junior open (Gross 68).
Over the past two years I added several top finishes in prestigious amateur tournaments and represented BB&O regional Mens first team. My high point being between coming fourth in a Portuguese professional event and shooting a 62 (-10) round on the red course at Frilford Heath.
As an amateur I reached a lowest handicap of +2 – For the non-golfers amongst you that means an expectation that I should complete a round two below par. I am now working under top coach Darren Gass, who coached Scott Godfrey the 2001 English Amateur Champion, and alongside fellow Tournament Golf College student Ben Stow a friend of mine who played in this years British Open’
And finally the bottom line. The cost of entry fees and other expenses is significant – Calculated at around £50,000 over the season to cover entry fees, travel & subsistence and some equipment & coaching. Elliot isn’t asking you to cover all that though. Whilst many of his peers chase a single sponsor like BMW, and clearly he’d love that too, having spent a little while working in business the decision was made that a more realistic approach is to work with a number of sponsors who contribute a much smaller share of the costs.
Elliot was influenced to think this way when working in a temporary Telesales role recently. He was borderline disgusted to discover how much businesses spend on traditional advertising. For the cost of one magazine advert, or sponsoring one awards dinner, I’d work with you and promote your business for a year!
And finally, without getting too philosophical, despite the scrooge like manner the media portray upon them most business people see their business as part of the community and enjoy contributing to it in many ways in addition to generating employment and solving customers problems. And sponsoring a young golfer endeavouring to represent his community at the top levels of golf must be a good example of that.
Does the idea appeal? Have I hit any of your buttons?
If so, tell us what you’d like to do next. Cheques are of course welcome, but fairly unrealistic. There is an investment prospectus available detailing plans and breaking down budgets which can be sent to you if you’re interested. Elliot would be happy to come and meet you, or better still play a round of golf with you so you can get to know me, explain what you’d like to get from some arrangement and how you can support him in return.
Although only 20 he can still be contacted by letter (snailmail). Email is a bit faster – on firstname.lastname@example.org. He also has a twitter account @EDBgolf where you can follow him and keep up to date with his golfing progress.
We look forward to hearing from you.